AI and Content Recommendation
Completed by Andrew Brotherton
September 18, 2026
15 hours (approximately)
Andrew Brotherton's account is verified. Coursera certifies their successful completion of AI and Content Recommendation
What you will learn
Analyse how AI shapes the media value chain, evaluating recommendation algorithms that drive audience engagement and retention.
Apply core machine learning models to media use cases, including content and collaborative filtering, while addressing risks like filter bubbles
Assess AI optimisation and generative AI reputation, developing strategies to manage organisational visibility within large language models.
Skills you will gain
- Category: Marketing
- Category: Machine Learning Algorithms
- Category: Marketing Communications
- Category: Artificial Intelligence and Machine Learning (AI/ML)
- Category: Media Strategy
- Category: AI Enablement
- Category: Strategic Thinking
- Category: Algorithms
- Category: Applied Machine Learning
- Category: AI Personalization
- Category: Driving engagement
- Category: Responsible AI
