Google Search Advertising Foundations
Completed by Leonard Hemphill
February 12, 2025
22 hours (approximately)
Leonard Hemphill's account is verified. Coursera certifies their successful completion of Google Search Advertising Foundations
What you will learn
The benefits and capabilities of Google Ads
The fundamentals of keyword targeting, research, and planning
Essential terms and metrics to assess a Google Ads campaign
How assets can affect campaign performance
Skills you will gain
- Category: Marketing Strategies
- Category: Advertising Campaigns
- Category: Advertising
- Category: Copywriting
- Category: Quality Assessment
- Category: Performance Measurement
- Category: Online Advertising
- Category: Google Ads
- Category: Bidding
- Category: Keyword Research
- Category: Campaign Management
- Category: Pay Per Click Advertising
