Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Vikki Lyn Baumler
August 20, 2018
18 hours (approximately)
Vikki Lyn Baumler's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Integrated Marketing Communications
- Category: Strategic Communication
- Category: Data-Driven Marketing
- Category: Marketing Strategies
- Category: Cross-Channel Marketing
- Category: MarTech
- Category: Journey Mapping
- Category: Digital Media Strategy
- Category: Marketing Analytics
- Category: Digital Marketing
- Category: Consumer Behaviour
- Category: Marketing Automation
