Introduction to Digital Marketing
Completed by Zainab Arsiwala
October 29, 2025
12 hours (approximately)
Zainab Arsiwala's account is verified. Coursera certifies their successful completion of Introduction to Digital Marketing
What you will learn
Gain foundational skills in social media marketing and digital advertising to kickstart your digital marketing or growth hacking journey
Leverage digital channels like social media (including LinkedIn, Instagram, and Facebook), email, PPC, and content to build marketing strategies
Identify and analyze target audiences using demographic and psychographic insights to create effective, goal-aligned campaigns
Recognize career paths and business opportunities to confidently pursue roles in the digital marketing field
Skills you will gain
- Category: Growth Strategies
- Category: Social Media
- Category: Pay Per Click Advertising
- Category: Social Media Analytics
- Category: Digital Content
- Category: Content Development and Management
- Category: Digital Analysis
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Digital Advertising
- Category: Data-Driven Marketing
- Category: Digital Media Strategy
