Google Ads for Beginners
Completed by Annalisa Gerboni
September 14, 2026
2 hours (approximately)
Annalisa Gerboni's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Google Ads
- Category: Target Audience
- Category: Advertising Campaigns
- Category: Advertising
- Category: Return On Investment
- Category: Campaign Management
- Category: Paid media
- Category: Keyword Research
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Online Advertising
- Category: Pay Per Click Advertising
