From Likes to Leads: Interact with Customers Online
Completed by Florencia Martinez Zucchi
December 11, 2025
20 hours (approximately)
Florencia Martinez Zucchi's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Marketing Analytics
- Category: Content Scheduling
- Category: Content Creation
- Category: Digital Advertising
- Category: Advertising Campaigns
- Category: Customer Engagement
- Category: Paid media
- Category: Content Performance Analysis
- Category: Social Media Campaigns
- Category: Digital Media Strategy
- Category: Advertising
- Category: Brand Management
