Strategic Brand Management
Completed by Cassandra J Grady
September 30, 2025
33 hours (approximately)
Cassandra J Grady's account is verified. Coursera certifies their successful completion of Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
- Category: Consumer Behaviour
- Category: Business Metrics
- Category: Integrated Marketing Communications
- Category: Brand Marketing
- Category: Cross-Channel Marketing
- Category: Brand Management
- Category: Continuous Monitoring
- Category: Marketing Management
- Category: Brand Awareness
- Category: Business Valuation
- Category: Product Lifecycle Management
- Category: Brand Loyalty
