Customer Value in Pricing Strategy
Completed by RAGHUVAR SETH
June 4, 2021
14 hours (approximately)
RAGHUVAR SETH's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Customer Insights
- Category: Market Research
- Category: Case Studies
- Category: Global Marketing
- Category: Analysis
- Category: Marketing Psychology
- Category: Consumer Behaviour
- Category: Behavioral Economics
- Category: Decision Making
- Category: Revenue Management
- Category: Customer Analysis
