Text Mining for Marketing
Completed by Khubaib Abid
July 26, 2024
20 hours (approximately)
Khubaib Abid's account is verified. Coursera certifies their successful completion of Text Mining for Marketing
What you will learn
Apply text mining techniques to analyse customer feedback, social media, reviews, and other unstructured data.
Use sentiment analysis, topic modelling, NLP, and text classification to uncover customer insights, trends, and brand perceptions.
Apply text mining to marketing decisions including customer segmentation, competitive analysis, brand reputation, and predictive marketing.
Skills you will gain
- Category: Marketing Analytics
- Category: Predictive Analytics
- Category: Natural Language Processing
- Category: Marketing
- Category: Data Ethics
- Category: Data Preprocessing
- Category: Customer experience improvement
- Category: Brand Management
- Category: Unstructured Data
- Category: Customer Analysis
- Category: Data Processing
- Category: Applied Machine Learning
