Strategic Brand Management
Completed by Anantkumar Shinde
February 6, 2026
33 hours (approximately)
Anantkumar Shinde's account is verified. Coursera certifies their successful completion of Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
- Category: Branding
- Category: Marketing Management
- Category: Brand Marketing
- Category: Continuous Monitoring
- Category: Brand Loyalty
- Category: Brand Awareness
- Category: Cross-Channel Marketing
- Category: Value Propositions
- Category: Integrated Marketing Communications
- Category: Portfolio Management
- Category: Brand Strategy
- Category: Brand Management
