AI and Content Recommendation
Completed by Muzammil Naseem
April 11, 2026
15 hours (approximately)
Muzammil Naseem's account is verified. Coursera certifies their successful completion of AI and Content Recommendation
What you will learn
Analyse how AI shapes the media value chain, evaluating recommendation algorithms that drive audience engagement and retention.
Apply core machine learning models to media use cases, including content and collaborative filtering, while addressing risks like filter bubbles
Assess AI optimisation and generative AI reputation, developing strategies to manage organisational visibility within large language models.
Skills you will gain
- Category: Responsible AI
- Category: AI Personalization
- Category: Media Strategy
- Category: Artificial Intelligence and Machine Learning (AI/ML)
- Category: Driving engagement
- Category: Generative Engine Optimization (GEO)
- Category: Applied Machine Learning
- Category: Marketing Communications
- Category: Machine Learning Methods
- Category: Machine Learning Algorithms
- Category: Data Ethics
- Category: Strategic Thinking
