JTBD Playbook: Align Strategy with Customer Needs
Completed by Elizabeth Geraldine Cárdenas Maza
January 26, 2026
10 hours (approximately)
Elizabeth Geraldine Cárdenas Maza's account is verified. Coursera certifies their successful completion of JTBD Playbook: Align Strategy with Customer Needs
What you will learn
Identify and map customers' core Jobs to Be Done to uncover high-impact opportunities
Formulate value propositions and product roadmaps that align teams around real customer goals
Integrate JTBD insights with agile, lean, and design thinking practices to drive continuous innovation
Skills you will gain
- Category: Customer experience improvement
- Category: Agile Product Development
- Category: Customer Insights
- Category: Service Design
- Category: Product Management
- Category: Value Propositions
- Category: Innovation
- Category: Journey Mapping
- Category: Product Marketing
- Category: Market Analysis
- Category: Product Improvement
- Category: Design Thinking
