Search Engine Marketing
Completed by Suhani Kulkarni
October 29, 2025
15 hours (approximately)
Suhani Kulkarni's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
- Category: Marketing Automation
- Category: Campaign Management
- Category: Digital Marketing Campaigns
- Category: Search Engine Optimization
- Category: Google Ads
- Category: Target Audience
- Category: Paid media
- Category: Advertising Campaigns
- Category: Pay Per Click Advertising
- Category: Advertising
- Category: Search Engine Marketing
- Category: Bidding
