Search Engine Marketing
Completed by Suhani Kulkarni
October 29, 2025
15 hours (approximately)
Suhani Kulkarni's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
- Category: Marketing
- Category: Google Analytics
- Category: Google Ads
- Category: Advertising Campaigns
- Category: Digital Marketing Campaigns
- Category: Bidding
- Category: Paid media
- Category: Media Buying
- Category: Search Engine Optimization
- Category: Target Audience
- Category: Advertising
- Category: Digital Advertising
