Search Engine Marketing
Completed by Suhani Kulkarni
October 29, 2025
15 hours (approximately)
Suhani Kulkarni's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
- Category: Bidding
- Category: Digital Advertising
- Category: Media Buying
- Category: Google Analytics
- Category: Marketing Automation
- Category: Advertising
- Category: Search Engine Marketing
- Category: Search Engine Optimization
- Category: Pay Per Click Advertising
- Category: Target Audience
- Category: Google Ads
- Category: Advertising Campaigns
