Media Relations and Crisis Management
Completed by Rowell Echalas
September 16, 2025
26 hours (approximately)
Rowell Echalas's account is verified. Coursera certifies their successful completion of Media Relations and Crisis Management
What you will learn
The core principles and strategies for effective crisis communication for different types of crises
How to initiate and maintain beneficial relationships with various media outlets and how to leverage those relationships in times of crisis
How to develop a crisis communication plan that integrates media relations and AI capabilities for both internal and external communication
Skills you will gain
- Category: Internal Communications
- Category: Crisis Management
- Category: Public Relations
- Category: Strategic Communication
- Category: Real Time Data
- Category: AI Integrations
- Category: Stakeholder Communications
- Category: Media Relations
- Category: Communication Strategies
- Category: AI literacy
- Category: Communication Planning
- Category: Media Strategy
