Behavioral Marketing
Completed by Alasdair Millard
April 8, 2026
7 hours (approximately)
Alasdair Millard's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Customer Relationship Management
- Category: Social Media Marketing
- Category: Google Ads
- Category: Target Market
- Category: Online Advertising
- Category: Data Collection
- Category: Marketing Analytics
- Category: Marketing Strategies
- Category: Driving engagement
- Category: Digital Marketing
- Category: Data-Driven Marketing
- Category: Digital Advertising
