Programmatic Advertising
Completed by Federica Ferracin
March 4, 2024
10 hours (approximately)
Federica Ferracin's account is verified. Coursera certifies their successful completion of Programmatic Advertising
What you will learn
Execute native advertising campaigns in Taboola
How to target native ad campaigns to desired audiences
Use free tools to actively gather news coverage for native advertising
Develop content seeding strategies through incentive programs
Skills you will gain
- Category: Campaign Planning
- Category: Contextual Advertising
- Category: Campaign Management
- Category: Performance marketing
- Category: Data-Driven Marketing
- Category: Target Audience
- Category: Blogs
- Category: Earned Media
- Category: Media Buying
- Category: Digital Media Strategy
- Category: Online Advertising
- Category: Data Ethics
