Digital and Marketing Asset Management Essentials
Completed by Rafael Medina Lopes
February 11, 2026
8 hours (approximately)
Rafael Medina Lopes's account is verified. Coursera certifies their successful completion of Digital and Marketing Asset Management Essentials
What you will learn
Define the role of DAM in modern business ecosystems
Identify core technology services across the DAM lifecycle
Evaluate DAM maturity and align it with business needs
Skills you will gain
- Category: Asset Management
- Category: Marketing Collateral
- Category: Content Management
- Category: Brand Management
- Category: Digital Media Strategy
- Category: Application Deployment
- Category: Workflow Management
- Category: Benchmarking
- Category: Information Architecture
- Category: Data Management
- Category: Metadata Management
- Category: Vendor Management
