Measure and Optimize Social Media Marketing Campaigns
Completed by Bailey Captain
July 15, 2024
12 hours (approximately)
Bailey Captain's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Data Analysis
- Category: A/B Testing
- Category: Social Media Analytics
- Category: Performance Reporting
- Category: Presentations
- Category: Digital Marketing
- Category: Marketing Effectiveness
- Category: Communication
- Category: Advertising Campaigns
- Category: Data-Driven Marketing
- Category: Marketing Communications
- Category: Facebook
