GenAI for Digital Marketing Specialists
Completed by KALAIVANAN KANDASWAMY
February 20, 2026
2 hours (approximately)
KALAIVANAN KANDASWAMY's account is verified. Coursera certifies their successful completion of GenAI for Digital Marketing Specialists
What you will learn
Understand the core functions of GenAI in digital marketing, distinguish it from traditional approaches, and identify its strengths and weaknesses.
Review case studies and assess the impact of GenAI on digital marketing operations, integrating best practices into your workflow.
Address ethical considerations, including bias, equity, data confidentiality, and security, while using GenAI tools.
Skills you will gain
- Category: Generative AI
- Category: Content Marketing
- Category: Data Analysis
- Category: Brand Management
- Category: Data Ethics
- Category: Marketing Analytics
- Category: Brand Strategy
- Category: Branding
- Category: Responsible AI
- Category: Data-Driven Marketing
- Category: Content Creation
