Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Marcelo Laserna Villarroya
March 13, 2017
18 hours (approximately)
Marcelo Laserna Villarroya's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Data-Driven Marketing
- Category: Data Ethics
- Category: Consumer Behaviour
- Category: Integrated Marketing Communications
- Category: Marketing Analytics
- Category: Communication Strategies
- Category: Marketing Communications
- Category: Personalized Campaigns
- Category: Strategic Communication
- Category: AI Personalization
- Category: Marketing Channel
- Category: Digital Media Strategy
