From Likes to Leads: Interact with Customers Online
Completed by David Bou Karim
August 16, 2024
20 hours (approximately)
David Bou Karim's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Drive Engagement
- Category: Content Performance Analysis
- Category: Social Media Content
- Category: Paid media
- Category: Social Media Management
- Category: Content Creation
- Category: Digital Advertising
- Category: Social Media Campaigns
- Category: Advertising Campaigns
- Category: Brand Management
- Category: Customer Engagement
- Category: Content Scheduling
