AI and Creativity
Completed by Hitham Jeffrey Youssef
May 17, 2026
15 hours (approximately)
Hitham Jeffrey Youssef's account is verified. Coursera certifies their successful completion of AI and Creativity
What you will learn
Explain how generative AI and large language models work, including tokenisation, vectorisation and next-character prediction.
Apply generative AI tools to create high-quality media assets across text, images, video, audio and interactive environments.
Evaluate machine creativity and organisational self-disruption, balancing generative efficiency with human-led creative excellence.
Skills you will gain
- Category: Media Strategy
- Category: Marketing Communications
- Category: Digital Transformation
- Category: Marketing
- Category: Responsible AI
- Category: Generative AI
- Category: Content Creation
- Category: Content Management
- Category: AI Workflows
- Category: Generative Model Architectures
- Category: AI Integrations
- Category: AI powered creativity
