Programmatic Advertising
Completed by Kwan Wee Lee
April 25, 2021
11 hours (approximately)
Kwan Wee Lee's account is verified. Coursera certifies their successful completion of Programmatic Advertising
What you will learn
Execute native advertising campaigns in Taboola
How to target native ad campaigns to desired audiences
Use free tools to actively gather news coverage for native advertising
Develop content seeding strategies through incentive programs
Skills you will gain
- Category: Earned Media
- Category: Paid media
- Category: Media Planning
- Category: Google Ads
- Category: Contextual Advertising
- Category: Advertising Campaigns
- Category: Online Advertising
- Category: Content Strategy
- Category: Data Ethics
- Category: Data-Driven Marketing
- Category: Business Ethics
- Category: Advertising
