Introduction to Social Media Marketing
Completed by Jaqueline Hopkins
March 17, 2026
17 hours (approximately)
Jaqueline Hopkins's account is verified. Coursera certifies their successful completion of Introduction to Social Media Marketing
What you will learn
Understand the landscape of traditional, digital and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Skills you will gain
- Category: Social Media Marketing
- Category: Instagram
- Category: Key Performance Indicators (KPIs)
- Category: Social Media Strategy
- Category: Customer Analysis
- Category: Digital Marketing
- Category: Marketing
- Category: Smart Goals
- Category: Persona Development
- Category: Digital Media Strategy
- Category: Journey Mapping
- Category: Target Audience
