Data Analytics Methods for Marketing
Completed by Ernesto Manuel Espinoza
April 30, 2024
12 hours (approximately)
Ernesto Manuel Espinoza's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing Channel
- Category: Model Evaluation
- Category: Advertising Campaigns
- Category: Customer Analysis
- Category: Marketing Analytics
- Category: Persona Development
- Category: Online Advertising
- Category: Conversion Funnel Analysis
- Category: A/B Testing
- Category: Data Analysis
- Category: Data-Driven Marketing
- Category: Marketing Strategy and Techniques
