Search Engine Optimization and Content Marketing
Completed by Yue Chen
April 19, 2026
15 hours (approximately)
Yue Chen's account is verified. Coursera certifies their successful completion of Search Engine Optimization and Content Marketing
What you will learn
Develop job-ready SEO and content marketing skills essential for success in digital marketing and growth hacking.
Implement on-page and off-page SEO strategies, including keyword research, content optimization, meta tags, link building, and domain authority.
Apply technical SEO best practices to enhance website performance, mobile responsiveness, indexability, and overall search engine rankings.
Create and execute content marketing strategies that align with SEO goals—developing high-quality, engaging content.
Skills you will gain
- Category: Generative Engine Optimization (GEO)
- Category: Market Research
- Category: Blogs
- Category: Search Engine Marketing
- Category: Digital Marketing Tools
- Category: Search Engine Optimization
- Category: Content Creation
- Category: Web Analytics
- Category: Digital Marketing
- Category: Content Strategy
- Category: Web Analytics and SEO
- Category: Content Optimization
