The Marketing Plan
Completed by Abhijit Gupta
January 28, 2025
16 hours (approximately)
Abhijit Gupta's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Market Analysis
- Category: Integrated Marketing Communications
- Category: Planning
- Category: Customer Analysis
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Marketing Management
- Category: Marketing Communications
- Category: Market Research
- Category: Performance Measurement
- Category: Customer Retention
- Category: Marketing Channel
