Introduction to Digital Marketing
Completed by Lee Jing Ying
April 20, 2026
14 hours (approximately)
Lee Jing Ying's account is verified. Coursera certifies their successful completion of Introduction to Digital Marketing
What you will learn
Gain foundational skills in social media marketing and digital advertising to kickstart your digital marketing or growth hacking journey
Leverage digital channels like social media (including LinkedIn, Instagram, and Facebook), email, PPC, and content to build marketing strategies
Identify and analyze target audiences using demographic and psychographic insights to create effective, goal-aligned campaigns
Recognize career paths and business opportunities to confidently pursue roles in the digital marketing field
Skills you will gain
- Category: Contextual Advertising
- Category: Data-Driven Marketing
- Category: Digital Marketing Campaigns
- Category: Digital Marketing
- Category: Growth Strategies
- Category: Keyword Research
- Category: Digital Marketing Tools
- Category: Paid media
- Category: Target Market
- Category: Content Performance Analysis
- Category: Customer Insights
- Category: Digital Advertising
