Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Melissa Mary Willis
July 18, 2016
18 hours (approximately)
Melissa Mary Willis's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Content Marketing
- Category: Social Media
- Category: Marketing Planning
- Category: Marketing Management
- Category: Search Engine Optimization
- Category: Web Analytics and SEO
- Category: Digital Marketing Campaigns
- Category: Social Media Campaigns
- Category: Marketing
- Category: Data-Driven Marketing
- Category: Digital Brand Strategy
- Category: Digital Marketing
