Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Kiran Kumar Padala
September 7, 2017
18 hours (approximately)
Kiran Kumar Padala's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Strategies
- Category: Data Ethics
- Category: Personalized Campaigns
- Category: Consumer Behaviour
- Category: Marketing Analytics
- Category: Integrated Marketing Communications
- Category: Social Media
- Category: Strategic Communication
- Category: Data-Driven Marketing
- Category: Digital Marketing
- Category: Cross-Channel Marketing
- Category: Journey Mapping
