The "What" of the Marketing Strategy
Completed by Vaishnavi Gupta
November 6, 2025
3 hours (approximately)
Vaishnavi Gupta 's account is verified. Coursera certifies their successful completion of The "What" of the Marketing Strategy
What you will learn
Understand the marketing process
Develop marketing strategies
Implement and measure marketing initiatives
Skills you will gain
- Category: Value Propositions
- Category: Marketing
- Category: Market Research
- Category: Performance Measurement
- Category: Marketing Management
- Category: Strategic Marketing
- Category: Cross-Channel Marketing
- Category: Consumer Behaviour
- Category: Marketing Effectiveness
- Category: Customer Engagement
- Category: Brand Strategy
- Category: Key Performance Indicators (KPIs)
