Generative AI Content and Prompt Optimization
Completed by Mackenzie Kaye Stock
August 13, 2026
10 hours (approximately)
Mackenzie Kaye Stock's account is verified. Coursera certifies their successful completion of Generative AI Content and Prompt Optimization
What you will learn
Apply generative AI to create SEO-optimized written and visual content.
Design effective prompts that guide AI outputs toward marketing goals.
Generate personalized content variations using structured prompt templates
Evaluate and refine AI-generated content using SEO and quality criteria.
Skills you will gain
- Category: Content Optimization
- Category: Content Strategy
- Category: Prompt Engineering
- Category: AI Personalization
- Category: Digital Content
- Category: Generative AI
- Category: Personalized Campaigns
- Category: A/B Testing
