The Marketing Plan
Completed by Shailesh Tiwari
May 26, 2018
16 hours (approximately)
Shailesh Tiwari's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Performance Metric
- Category: Financial Management
- Category: Performance Measurement
- Category: Customer Retention
- Category: Customer Analysis
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Market Research
- Category: Market Analysis
- Category: Marketing Management
- Category: Marketing Channel
- Category: Planning
