Digital Marketing
Completed by Alicia Olink
March 4, 2025
20 hours (approximately)
Alicia Olink's account is verified. Coursera certifies their successful completion of Digital Marketing
What you will learn
Define what digital marketing is and how it applies to modern business
Plan and launch a digital marketing campaign with measurable outcomes
Apply B2B marketing tactics to specific audience segments
Use digital marketing tools like Adobe Express to create and manage content
Skills you will gain
- Category: Marketing Planning
- Category: Customer Relationship Management
- Category: Marketing Materials
- Category: Driving engagement
- Category: Marketing Strategy and Techniques
- Category: Conversion Funnel Analysis
- Category: Marketing Automation
- Category: Lead Generation
- Category: Marketing Effectiveness
- Category: Digital Marketing Campaigns
- Category: Advertising
- Category: Marketing Strategies
