The Marketing Plan
Completed by Natalie Mcleod
May 8, 2017
16 hours (approximately)
Natalie Mcleod's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Marketing Effectiveness
- Category: Business Planning
- Category: Marketing Budgets
- Category: Strategic Marketing
- Category: Market Analysis
- Category: Planning
- Category: Marketing Strategy and Techniques
- Category: Target Audience
- Category: Product Planning
- Category: Target Market
- Category: Marketing
- Category: Profit and Loss (P&L) Management
