CRM: Analyze, Apply & Optimize Customer Success
Completed by obinna Christain ejiofor
February 28, 2026
8 hours (approximately)
obinna Christain ejiofor's account is verified. Coursera certifies their successful completion of CRM: Analyze, Apply & Optimize Customer Success
What you will learn
Analyze CRM principles and customer lifecycle stages to support effective acquisition and retention strategies.
Classify customer portfolios and design value-driven experiences that strengthen engagement and loyalty.
Apply CRM automation and analytical tools to improve sales, marketing, service delivery, and success planning.
Skills you will gain
- Category: Customer Relationship Building
- Category: Customer Success Management
- Category: Marketing Strategies
- Category: Customer Analysis
- Category: Customer Service
- Category: Brand Loyalty
- Category: Customer Relationship Management
- Category: Relationship Management
- Category: Customer Acquisition Management
- Category: Customer experience improvement
- Category: Customer Retention
- Category: Customer experience strategy (CX)
