Strategic Brand Management
Completed by Eponou Tiphaine
May 22, 2025
33 hours (approximately)
Eponou Tiphaine's account is verified. Coursera certifies their successful completion of Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
- Category: Portfolio Management
- Category: Consumer Behaviour
- Category: Integrated Marketing Communications
- Category: Value Propositions
- Category: Business Metrics
- Category: Business Valuation
- Category: Cross-Channel Marketing
- Category: Brand Strategy
- Category: Brand Marketing
- Category: Brand Loyalty
- Category: Competitive Analysis
- Category: Brand Awareness
