Attract and Engage Customers with Digital Marketing
Completed by Busenaz Bükülmez
May 23, 2025
14 hours (approximately)
Busenaz Bükülmez's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Marketing Strategies
- Category: Content Optimization
- Category: Digital Advertising
- Category: Advertising Campaigns
- Category: Keyword Research
- Category: Target Audience
- Category: Persona Development
- Category: Search Engine Marketing
- Category: Marketing Strategy and Techniques
- Category: Customer Analysis
- Category: Online Advertising
- Category: Google Ads
