Fundamentals of Customer Acquisition Management
Completed by Vidhate Devyani Govind
March 31, 2025
1 hours (approximately)
Vidhate Devyani Govind's account is verified. Coursera certifies their successful completion of Fundamentals of Customer Acquisition Management
What you will learn
Explore customer acquisition fundamentals and their strategic importance in creating a relationship with their audiences.
Examine branding principles and their impact on customer engagement across the marketing funnel.
Analyze successful customer acquisition cases across industries.
Apply analytical tools to measure and enhance acquisition efforts.
Skills you will gain
- Category: Marketing Channel
- Category: Customer Analysis
- Category: Customer Insights
- Category: Marketing Effectiveness
- Category: Performance Measurement
- Category: Data-Driven Marketing
- Category: Marketing Analytics
- Category: Customer Acquisition Management
- Category: Brand Management
- Category: Customer Relationship Building
- Category: Marketing Strategies
- Category: Campaign Management

