Google Search Advertising Foundations
Completed by Lilly Dunn
November 6, 2025
22 hours (approximately)
Lilly Dunn's account is verified. Coursera certifies their successful completion of Google Search Advertising Foundations
What you will learn
The benefits and capabilities of Google Ads
The fundamentals of keyword targeting, research, and planning
Essential terms and metrics to assess a Google Ads campaign
How assets can affect campaign performance
Skills you will gain
- Category: Advertising Campaigns
- Category: Bidding
- Category: Advertising
- Category: Keyword Research
- Category: Campaign Management
- Category: Google Ads
- Category: Performance Metric
- Category: Performance Measurement
- Category: Online Advertising
- Category: Quality Assessment
- Category: Marketing Strategies
- Category: Automation
