Google Ads for Beginners
Completed by Oli Schwarzkopf
May 6, 2026
2 hours (approximately)
Oli Schwarzkopf's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Search Engine Marketing
- Category: Target Audience
- Category: Google Ads
- Category: Return On Investment
- Category: Digital Marketing
- Category: Digital Advertising
- Category: Advertising Campaigns
- Category: Advertising
- Category: Online Advertising
- Category: Pay Per Click Advertising
- Category: Campaign Management
- Category: Paid media
