Search Engine Marketing
Completed by Kadambini Sahu
January 7, 2026
15 hours (approximately)
Kadambini Sahu's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
- Category: Google Ads
- Category: Marketing Automation
- Category: Pay Per Click Advertising
- Category: Digital Advertising
- Category: Media Buying
- Category: Google Analytics
- Category: Search Engine Optimization
- Category: Bidding
- Category: Online Advertising
- Category: Campaign Management
- Category: Digital Marketing Campaigns
- Category: Paid media
