Global Marketing: Building Iconic Brands
Completed by Y. Arul Vel Moorthy
January 1, 2025
12 hours (approximately)
Y. Arul Vel Moorthy 's account is verified. Coursera certifies their successful completion of Global Marketing: Building Iconic Brands
What you will learn
Prepare an environmental analysis and size a new market opportunity.
Conduct a brand audit.
Develop a culturally focused marketing plan for a new market entry.
Integrate a new market entry within a global marketing strategy.
Skills you will gain
- Category: Market Analysis
- Category: Brand Management
- Category: Market Share
- Category: Brand Strategy
- Category: Strategic Planning
- Category: Promotional Strategies
- Category: Integrated Marketing Communications
- Category: Global Marketing
- Category: Product Promotion
- Category: Cultural Diversity
- Category: Consumer Behaviour
- Category: Marketing
