Google Analytics Hacks: Boost Your Marketing Performance
Completed by Wei Chen Hsu
January 26, 2026
5 hours (approximately)
Wei Chen Hsu's account is verified. Coursera certifies their successful completion of Google Analytics Hacks: Boost Your Marketing Performance
What you will learn
Analyze user behavior and traffic patterns to uncover actionable marketing insights from GA.
Track campaigns effectively using UTMs and evaluate performance across acquisition channels.
Build segments and custom reports to understand conversions and improve marketing ROI.
Optimize marketing decisions using attribution, user journey data, and GA reporting tools.
Skills you will gain
- Category: Journey Mapping
- Category: Digital Analysis
- Category: Data-Driven Marketing
- Category: Conversion Funnel Analysis
- Category: Advanced Analytics
- Category: Customer Insights
- Category: Data Literacy
- Category: Campaign Management
