Customer Centric Innovation
Completed by Fawzi Chamssine
August 29, 2025
7 hours (approximately)
Fawzi Chamssine's account is verified. Coursera certifies their successful completion of Customer Centric Innovation
What you will learn
Have a clear understanding of the concept of innovation – What is it, why is it important, and when and how does is it become successful.
Identify reasons underlying consumers’ psychological resistance to innovation.
Apply understanding of customer needs and the adoption process to identify opportunities for innovation and new product development.
Utilize and apply strategies to capture customer needs.
Skills you will gain
- Category: Innovation
- Category: Marketing Psychology
- Category: Customer Relationship Management
- Category: Customer Analysis
- Category: New Product Development
- Category: Consumer Behaviour
- Category: Market Research
- Category: Process Development
- Category: User Feedback
- Category: Product Development
- Category: Customer Insights
- Category: Business Strategies
