Google Search Advertising Foundations
Completed by Isha Dutta
April 30, 2026
22 hours (approximately)
Isha Dutta's account is verified. Coursera certifies their successful completion of Google Search Advertising Foundations
What you will learn
The benefits and capabilities of Google Ads
The fundamentals of keyword targeting, research, and planning
Essential terms and metrics to assess a Google Ads campaign
How assets can affect campaign performance
Skills you will gain
- Category: Copywriting
- Category: Performance Metric
- Category: Google Ads
- Category: Advertising Campaigns
- Category: Bidding
- Category: Keyword Research
- Category: Campaign Management
- Category: Marketing Strategies
- Category: Automation
- Category: Performance Measurement
- Category: Advertising
- Category: Quality Assessment
