Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Melissa Kay Stailey
March 4, 2016
18 hours (approximately)
Melissa Kay Stailey's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: MarTech
- Category: Integrated Marketing Communications
- Category: Digital Media Strategy
- Category: Communication Strategies
- Category: Marketing Communications
- Category: Personalized Campaigns
- Category: Strategic Communication
- Category: AI Personalization
- Category: Data Ethics
- Category: Digital Marketing
- Category: Marketing Strategies
- Category: Cross-Channel Marketing
