Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Philippe Schuppisser
June 11, 2016
18 hours (approximately)
Philippe Schuppisser's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Marketing Management
- Category: Social Media Strategy
- Category: Content Marketing
- Category: Search Engine Optimization
- Category: Social Media Marketing
- Category: Direct Marketing
- Category: Strategic Marketing
- Category: Content Strategy
- Category: Search Engine Marketing
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Digital Marketing
